Imagine if your no-show offered to pay

and you were never tempted to give another emotional discount again!

I'm in!

Look, I get it. You HATE confrontation… which is why you’re using the blow dryer to get that fart away from your client’s face instead of ‘fessing up #hairstylistsecrets.

 But that doesn’t mean ya gotta deal with the frustrating dms, the scoffing at your prices or to borrow the patience of an angel as your inbox chimes with yet *another* late cancel. 

 Creating trust, respect, loyalty and authority with your clients just got a whole lot easier with my proven THE POLICY PATHWAY system…

 (so easy, in fact, that you’ll have clients offering to pay full price for their late cancels).

 No confrontation needed. 

 

And while you're waiting for the air to settle, let's stop those moments at the sink where you think ...

"OMG I should have told them that there was a small chance their hair wouldn't lift as much as I hoped”


Beads of sweat rolling down your back,
sweat stained pits and shaky hands,
all the while your mind races to figure out how you're going to tell your client that you have to enforce your policies and charge them.

You're freakin stressed & anxious and you haven’t even toned their hair yet!


Yes, I'm talking about what if they:

-  refuse to pay?
- leave a bad review?
- make a scene?
- argue with you?
- make you cry?

This literally used to happen to me ALL. THE. TIME. I didn’t want to upset my clients so of course I took the hit.

So you say “YES!” to the impossible color correction

(hahahaha cue the *panic* run to the bathroom trying to figure out how the heck to make the impossible happen)

Ignore your cancelation policy, 

And maybe even throw in a random “please don’t be mad at me!” discount,

Just to avoid having any awkward convo.  

Am I right?

THE REALITY IS  CLIENTS WILL NO SHOW IF THEY THINK THEY CAN GET AWAY WITH IT

You know you need to enforce your policies but you’ve caught yourself thinking:

  • What if they say ‘no’?
  • I’m not worth it
  • I’m too busy to put this in place
  • My clients will think I’m greedy
  • I’m not allowed to stand my ground

The *womp womp* truth? Even if you have policies in place, that’s not enough. 

The thing is...

no one wants to admit that our industry is lacking some serious communication skills.

 

Consultations aren't about the hair

They're about good COMMUNICATION

When it’s intentional, it positions you as the professional. It creates respect and mutual understanding,

leaving behind misunderstandings and miscommunications.

It's the difference between a client being excited to pay $100 or being upset to pay $100.

Intentional communication is...

  • saying no (with kindness)
  • setting clear expectations (with compassion)
  • giving up people pleasing tendencies (while being empathetic)
  • following through on your word (with integrity)
 

 

If you're not mastering intentional communication, you're not mastering your full potential as a hairstylist.

 

Our industry has built itself on hustle and taught hairstylists they need to work harder, bend over backwards, and that the customer is always right. 

Ummmmm that’s a no from me, don’t let the salon door hit you where the…

Let’s just make this way EASIER on you, your clients and your biz.. 

A custom consultation is the proven & only way to ensure your respect your time, policies, prices, and see you as the trusted professional.

 

"I will be recovering over $10,000 of emotional discounts this year"

- LAURA PIERSON 

Check out this candid message from Laura:

 

We both know you've got the talent and skill, hot damn you're so freakin' good at what you do,

but still there are clients no showing, leaving unsatisfied, and coming back unhappy.

 

It's time to change that for you.

 

Ditch the stress & anxiety and start...

 

Your complete guide to happy clients every time.

Intentional communication is the ONLY way to ensure every client leaves happy.

Side effects to communicating  effectively may include clients:

Offering to pay for their missed appointment (unprompted)

Yes you read that right. When you set up your consultation right, the respect your clients have for you is like never before - even to the point of offering to pay for the cancelation before you even have to ask!

Trusting your vision and expertise without question

There's nothing more nerve wracking than feeling like someone doesn't think you can do your job. When clients see you as the professional they have full faith in you. And when you know you have the confidence of others you do better work, period.

Paying and tipping you more than you’ve ever imagined

As a trusted professional your clients see your value and pay it (even if you are still under charging). Custom consultations have your clients wow’d which results in better tips and more product sales - and with you raising your prices!

Never asking you squeeze them in

Imagine scrolling your phone without the anxiety of seeing that a client messaged you? Custom consultations give you the ability to eliminate that completely from your life. No more late night messages that you fall victim to. Your boundaries are respected because your clients understand them.

I'd bet my last cheesy nacho you're not doing custom consultations if any of this sounds familiar:

  • New client anxiety
  • surprise moments at the sinks
  • squeezing in late clients
  • having no shows
  • feeling stressed out when certain clients name pop up in your schedule
  •  'fixes' that weren't actually fixes   
  • clients unhappy with the cost of their appointment         

Still have clients come to you with unrealistic expectations?

... and then get mad at you when their hair isn't perfect?

Let's fix that.

Now, imagine this was what a day at the salon looked like for you...

  • Being excited about new clients (because you know they are the perfect fit)
  • No more unhappy clients or misunderstandings
  • No more surprises at the sink
  • Every scheduled client showing up (early even!)
  • Clients raving about you because you somehow read their mind (and having a waitlist to get in with you)
  • Charging premium prices because you are nailing each and every appointment
Are you ready for clients to start seeing you as their trusted stylist, instead of thinking they know more about hair than you do?

This is now your new reality.

I want this!

For those about to ROCK THEIR CONSULTATIONS,

I salute you. 

This consultation program isn’t just some run of the mill “what would you like me to do with your hair today?” kinda thing.


It goes deep…

  • helping you understand your clients
  • build trust with them, connect with them,
  • and understand what makes them tick.
  • which builds respect, loyalty & authority
  • It sets you up for ultimate success and has your clients raving about you non stop
  •  

PLUS, it covers your butt with waivers.

Thank goodness I found Dawn! Since implementing THE POLICY PATHWAY I feel so much more organized and my clients finally take me seriously. I used to be worried about coming across confrontational, but now I don't worry at all, I know how to communicate clearly, set realistic and clear expectations that not only make my clients happy but that also protect me and my business. Thanks Dawn

- Asia Longoria @themessystylist

What's included:

  • Life time access
  • over 20 video trainings
  • audio walk through
  • my exact consultation form that changed my biz (complete with waivers)
  • templates
  • Q&A vault 
  • bonuses to make your life easier!

Everything you need to turn even the toughest prospect into a raving, no-one-else-is-allowed-to-touch-my-hair fan.

I'm in!

"I'll be honest, I thought I was good at consults before..."

 

- Rebecca Anthony @bexbeautyyy
salon owner, Chicago, Illinois

HERE'S WHAT YOU GET INSIDE OF

Introducing the H.A.I.R. method - your complete guide to a career you love
& the respect you deserve

POLICIES

  • why you need policies
  • what policies to have
  • how to write your policies
  • how to get existing clients on board
  • what to do when they are just outside your policies
  • how to get clients to agree to your policies

(value $250)

FOLLOW THROUGH

  • the art of how to follow through
  • the best way to follow through
  • the secret weapon to confidently following through.

(value $250)

  • What questions to ask
  • How to stop people pleasing (even if you’ve already said yes!)
  • How to authentically connect with in a genuine way (aka develop your own scripts and questions)
  • How to discuss risks with your clients
  • All the legal forms you need (this alone is worth the entire program PLUS some)
  • How to get signatures without getting blank stares
  • How to set boundaries that make you feel good and the client feel good
  • How to communicate with clients what happens when policies aren’t followed
  • How to ELIMINATE repeat offenders
  • The ONE THING I do that 99% of the industry doesn't which creates repeat clients
  • How to get your clients raving about you on social media
  • Simple tricks for turning happy clients into referring clients

Plus, my exact consultation form ready for you to pop your logo on and print out.
With my signature questions, waivers and forms that will not only build a better, longer relationship with your clients but also have them spending more with you & your business.

  • communication templates 
  • appointment checklists
  • audio walk through

 plus the Q&A vault

submit your questions and have them personally answered and added to the vault 

(value $250)

I'm ready to rock

Are you ready to finally be respected and valued as a trusted professional?

To finally have your clients understand the process?

Grab THE POLICY PATHWAY & start having the most successful appointments ever!

 

 

ONE TIME PAYMENT

$397

one time payment (save $50 by paying in full)

PAY TODAY

$149

followed by 2 more payments 30 days apart

Sign me up!

Bonuses!

 

BONUS ONE

The Power of Unspoken Communication

What are you saying without speaking? In this bonus I am going to blow you away with the subtle but super important things that most hairstylists are doing which is unconsciously manipulating your clients into appointments and hair they don’t want. By executing this lesson you will eliminate requests for redo’s & fixes once and for all!

(value $97)

 

BONUS TWO

How to Confidently Deal with Unrealistic Expectations

that has your client in love with you even when you can't give them what they want

This one bonus alone will revolutionize the relationship you have with your clients (not to mention the success of your appointments), having them feel more happy & in control of their hair (even though we know you are the one in control) without you having to break their hair hopes and dreams.

This simple and easy to implement technique is a game-changer every hairstylist needs to be applying to all their appointments.

(value $47)

"I now know how to speak to my clients genuinely and professionally to make sure we are always on the same page…"

 

- Emily Jacob @emily_snips
Salon Owner, British Columbia, Canada

 

BONUS THREE

HOW TO WEED OUT THE WRONG CLIENTS BEFORE THEY EVEN BOOK!

EVER HAD A CLIENT COME IN THAT YOU KNEW WAS NOT THE RIGHT FIT BUT THEY ALREADY HAD AN APPOINTMENT?

 This one bonus alone will revolutionize your schedule. (Not to mention the success of your appointments), having only the perfect clients for you book in and repelling the "SO NOT A GOOD FIT" clients before they even try to book.

Find out these secrets that 100% avoid any confrontation or anxious conversations.

(value $197)

- Constance Robbins- salon owner, matrix global artist

"THE POLICY PATHWAY taught me how to communicate with my clients in a way we both understand, and asking more questions to understand what I should be doing with their hair. I would suggest THE POLICY PATHWAY to any stylist who wants to provide a service where their guest feels taken care of. Whether you are on your own or in a big salon THE POLICY PATHWAY will change your business.

I can’t express in words really how much of a difference THE POLICY PATHWAY has made for me.

I'm now a more confident stylist, someone who takes the extra step to accomplish their client's goals while educating them and keeping their hair healthy."

- Rachel Romeo @ohromeohair

Your client experience is about to do a complete chair spin-around ...

No more over promising to win someone over, only to disappoint them when it doesn't turn out.

THE POLICY PATHWAY sets you up for the ultimate success.

Learn how to:

  • Establish trust and understanding with each person that sits in your chair
  • Know exactly what your client is thinking and trying to communicate with you
  • Communicate expectation clearly and effectively in order to eliminate misunderstandings
  • Cover your a$$ for when the unexpected happens
  • Make sure every no show & late cancel get charged without having to chase them down or stress out about it
  • Make more $ off the appointment without being slimy

This radically changed my biz and the trust given to me by clients.

Intentional, honest communication is the ONLY way to ensure every client leaves happy.

WHAT'S INCLUDED:

  • 20 video tutorials on policies, follow through, consultations & more
  • a walk through of a  custom consultation as it takes place (value $197)
  • Audio step by step directions of how and why I ask the questions I do and how I communicate clearly and effectively (value $97)
  • My EXACT Consultation Form with Notes PDF. This includes waivers on the risk of chemical services, my Cancellation Policy, the importance of home maintenance, & my signature communication technique that has every client walking away loving their hair (value $297) - This would cost you thousands of dollars to get written up by a lawyer
  • The Consultation Form Template for you to download & make it your own ($97)
  • The Appointment Cheat Checklist Template to make your client experience like no other (value $97)
  • Unspoken Communication BONUS (value $97)
  • SECRET WEAPON for clients BONUS (value $97)
 

That’s a total of over $1000

The best part: THE POLICY PATHWAY is binge-worthy material that you can get through in an evening and be ready to implement tomorrow!

Get started now for just $149US! 

Yes, please!

 

"After going through THE POLICY PATHWAY, all I can say is WOW!! Dawn really goes in depth into the consultation side of things and has really given me food for thought on how to approach a consultation and how taking this time out is crucial. The bonus section gave me some real eye opening ideas (don’t want to give anything away! and I felt as though this part was written for me!! Thanks Dawn, what a fab course."

- Alice Hands

Money-back guarantee

We guarantee if you implement this system with your next 3 new clients, at least ONE will rebook with you at the end of their appointment and all of them will be blown away with how well you conducted your consultation.

If you can email my team and honestly tell us this didn’t happen for you - we’ll offer you 100% of your money back within 30 days.

Imagine how much different your life & business could look like if:

  • Clients always showed up to their appointments
  • Respected your schedule & prices
  • Saw you as the professional
  • You had less anxiety and stress on the daily
  • You could leave work at work and go home to some down time

Grab THE POLICY PATHWAY now!

ONE TIME PAYMENT

$397

one time payment (save $50 by paying in full)

PAY TODAY

$149

followed by 2 more payments 30 days apart

SIGN ME UP

EXCLUSIVE Pay-In-Full Bonus:

When you sign up NOW you will also receive access to my mini-course How to Get Paid for Consultations!

Just think, what if you could charge for your consultations...

I've had zero complaints since I started charging for consultations. 

My clients feel heard, valued and understood. And then I obviously knock it out of the park and blow them away with my skills ('cuz let's be honest, that's the easy part)...

But it starts with my custom consultation process.
 

"I had no problem handing over money just to speak with Dawn, it was the first time a hairstylist actually listened and really heard me, and that is worth more than anything!"

- Twila, Salon Client

Questions your fellow stylists asked before they joined:

What would your daily life look like if:

  • Clients always showed up to their appointments
  • Respected your schedule & prices
  • Saw you as the professional
  • You had less anxiety and stress on the daily
  • You could leave work at work and go home to some down time

grab THE POLICY PATHWAY  now starting at $149

ONE TIME PAYMENT

$397

one time payment (save $50 by paying in full)

PAY TODAY

$149

followed by 2 more payments 30 days apart

SIGN ME UP